Nadalina Chocolates’ Mobile Campaign
Tony helped create a mobile campaign for Nadalina Chocolates for the month of February, traditionally the rainiest month in the city of Split. People don’t shop in the historic city centre when it rains because of lack of parking, and the campaign was set to boost sales during this slow period. The text message was sent to mobile phones and users forwarded the message onto their network of friends: ”If it rains, it rains pralines at Nadalina From February 1 to February 28 2012, every time you purchase pralines while it rains, we will match your purchase and give you […]
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