Rebranding of Sports Teams; Tony shares his view in a newspaper article
Earlier this year AS Roma revealed their new visual identity and thus joined the organizations like Bolton, Everton and Monaco who did the same this year. The logical question behind this is “why sports organizations take on their own branding”? The effort doesn’t always go quite that simple – in the process sports clubs often face resistance from their own fans. Still, the times are changing and sports organizations must adapt. In the article Tony provides his view of sports teams rebranding from the marketing perspective.
Read more »