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Tony helps conceptualize the exhibition stand for The London Chocolate Show

Tony worked with Nadalina Chocolate to conceptualize their exhibition stand for The London Chocolate Show. The London Chocolate Show is part of Salon du Chocolat – the world’s largest event dedicated to chocolate and cocoa. The event takes place in the Olympia National Hall and hosts the best companies from around the world—it is the must-see event for all chocolate lovers. Mixing the art and science of exhibition stand designing we created a stand which engages attendees and fosters human interaction. By combining imposing graphics with a simple “Less is More” we made the Nadalina brand stand out, with the […]

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Tony returns to WFP as Consultant

Tony Adamic has returned to consult for the United Nations World Food Programme in Rome on an internal communications project. The project’s aim is to improve the communication between the “technical” and “non-technical” audiences.

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Nadalina chocolates makes it to the Official Guinness World Records

Tony conceptualized and supervised the marketing effort that lead Nadalina chocolates to induction into the Official Guinness World Records which made headline grabbing news and great PR. The largest chocolate bar in the World measured 102.43 square meters (1,102.54 square feet) and was prepared by Marinko Biskic and Nadalina on April 11, 2015.

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“Type About the City”; Tony Adamic speaks at University of Architecture in Split

Tony Adamic was invited to speak to students at the University of Architecture in Split about the impact letterforms have on urban cityscapes. He focused on examining how the historic and more contemporary letterforms contribute to forming cities’ texture and challenged the audience to look at typography in a new way.

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Turning complex data into a simple, visually rich presentation; Tony presents at Iowa State University

Returning to Iowa State University Rome’s beautiful historic facilities Tony talked to students about how to communicate vast amounts of data and turn it into a visual language so simple that everyone can understand. Tony’s approach takes business and usage metrics and interprets them in such a way they transform into stories. That is achieved by explaining really complex issues through using simple visual analogies. Such visuals-rich way of presenting the actual business value, introduced the clients to completely new perspectives in perceiving themselves, their customers and their business in general.

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WFP signs Tony Adamic as Consultant

Tony Adamic has been signed as a consultant for the United Nations World Food Programme RMTA internal communications project. The project is set to improve communication between the WFP’s Information Technology department and the rest of the organization. The project’s goal is to change the existing perceptions of the IT department and to highlight the value the department adds across the organization, thereby increasing its effectiveness.

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Tony Adamic on the Academy of Interactive and Visual Arts judging panel

Tony returns as a judge for the Academy of Interactive and Visual Arts Communicator Awards. The Academy of Interactive and Visual Arts is an assembly of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Tony has also served as a judge on the Academy of Interactive and Visual Arts Communicator Awards in 2010 as well as the Academy of Interactive and Visual Arts W3 Awards in 2012.

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Ready, Set, Logo!

Ready, Set, Logo! is an exhibition of eighteen large-scale logos printed on canvas, by Tony Adamic. This will be the inaugural exhibition in Makemake’s newly refurbished space on Via del Boschetto in Rome’s delightful Rione Monti. Ready, Set, Logo! is inspired by Adamic’s enthrallment with a logo as a key visual starting point of any brand, hence the event’s name. To Adamic, a logo is virtually the DNA of a brand. The exhibition presents Adamic’s creative output compiled in Europe during the past decade. This selection of works, created primarily for start ups, showcases logo as an essence on which […]

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Rebranding of Sports Teams; Tony shares his view in a newspaper article

Earlier this year AS Roma revealed their new visual identity and thus joined the organizations like Bolton, Everton and Monaco who did the same this year. The logical question behind this is “why sports organizations take on their own branding”? The effort doesn’t always go quite that simple – in the process sports clubs often face resistance from their own fans. Still, the times are changing and sports organizations must adapt. In the article Tony provides his view of sports teams rebranding from the marketing perspective.

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Nadalina Chocolates’ Mobile Campaign

Tony helped create a mobile campaign for Nadalina Chocolates for the month of February, traditionally the rainiest month in the city of Split. People don’t shop in the historic city centre when it rains because of lack of parking, and the campaign was set to boost sales during this slow period. The text message was sent to mobile phones and users forwarded the message onto their network of friends: ”If it rains, it rains pralines at Nadalina From February 1 to February 28 2012, every time you purchase pralines while it rains, we will match your purchase and give you […]

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