Tony helped create a mobile campaign for Nadalina Chocolates for the month of February, traditionally the rainiest month in the city of Split. People don’t shop in the historic city centre when it rains because of lack of parking, and the campaign was set to boost sales during this slow period.
The text message was sent to mobile phones and users forwarded the message onto their network of friends: ”If it rains, it rains pralines at Nadalina From February 1 to February 28 2012, every time you purchase pralines while it rains, we will match your purchase and give you additional pralines in the amount equal to your purchase. “
The campaign attracted people to buy pralines when they normally wouldn’t, rewarded loyal customers and created buzz around the city keeping the brand present in the mind of consumers even during the slowest period of the year.